Explore our portfolio of creative campaigns and marketing innovations
The World's First Interstellar Tourism Campaign. VisitLEX beamed a travel advertisement to aliens using an infrared laser, targeting the TRAPPIST-1 system 40 light years away. This groundbreaking campaign generated 3 billion earned impressions and $28MM in earned media value.
View Case StudyA&W's humorous rebrand addressing their 1980s marketing fail. After consumers confused 1/3 with 1/4, A&W launched the "3/9 lb. Burger" campaign, turning a historical mistake into a viral marketing success with 1.1 million social media reach and 3.6 billion online readership.
View Case StudyA&W's celebration of their 105th birthday with an unbelievable offer: Free Root Beer Floats for everyone over 100, for life. This campaign targeted the Greatest Generation instead of Gen Z, generating 1 billion earned impressions and serving 100+ centenarians.
View Case StudyVisitLEX's innovative campaign creating sneakers for horses. What started as a stunt to promote Lexington, Kentucky became a real brand with real products, generating 3 billion earned media impressions and $103 million in advertising value, pioneering a new sneaker category.
View Case StudyKeeneland and Lane's End created the world's first Thoroughbred auction experience in the Metaverse. This innovative activation allowed bidders to participate in a virtual sales ring and bid on a 2.5% fractional interest in Flightline, which sold for $4.6 million.
View Case StudyA surgical approach to digital video launch. UK HealthCare's brand film launch leveraged 43 influencers to "hack the Facebook algorithm," generating over 800,000 views and hundreds of powerful testimonials, exceeding average post reach by 1,026%.
View Case StudyVisitLEX's innovative ASMR campaign featuring a horse named Hank. This made VisitLEX the first tourism brand to introduce ASMR into destination marketing, generating over 1 million views with $0 media spend and earning coverage from Adweek, Fast Company, and YouTube's front page.
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